Avril Lavigne debuts her Fashion Label named “Abbey Dawn” because “Ugly Clothes By A Has-Been” wouldn’t fit on the label. Avril Lavigne debuted her new fashion line, Abbey Dawn, yesterday. The pop star strutted her own sparkly style at the event, alternating between black pumps and Converse hi-tops. She presented her line at the “Rock and Roll” fashion show at Style360 in the Metropolitan Pavilion, NYC.